BTS merchandise: from Mediheal sheet masks to Lemona vitamin tablets are these K-pop idol-endors

BTS is known across the globe as youth ambassadors, and so it’s great to see them continuing their efforts with the brands they work with. Early this year, Starbucks Korea and BTS unveiled its Be the Brightest Stars campaign, which benefits The Beautiful Foundation, a non-profit organisation that runs career and educational programmes for disadvantaged youth.

The campaign’s cornerstone was an all-purple beverage and food menu, including the Blooming Purple Vin Chaud drink and the BTS logo-topped Purple Berry Cheesecake and Purple Star Cupcake. Also in the line-up were laptop and tablet pouches, coffee mugs and glasses, as well as bag charms, in designs that look like shining stars against a night sky.

Throughout the campaign, Make It Right, one of BTS’s crowd-favourite tunes, was played across Starbucks outlets all over Korea. While it was exclusive to Korea, international fans hope that it will go global soon.

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BTS Uno

Fans can’t help but adore the fun and competitive way BTS members play the popular Uno card game, and so thankfully, a special BTS-themed deck was launched by toy company, Mattel.

Aside from having its number cards bearing photos of band members, the BTS Uno deck also includes a special “Dancing Wild” card: whoever plays this card can get the opponent to choose between drawing additional cards, or dancing their favourite BTS choreography.

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BTS and Mediheal’s Love Me mask set

How can you get the glowing skin tone of a K-pop idol? The BTS boys have sworn by Mediheal’s sheet masks. In an interview with Allure, RM named Mediheal as his favourite brand, pinpointing its variety of sheet masks available, which are great to use after a long day at work. Jin also revealed his love for sheet masks, and attests to the instant effects.

In a V Live stream, J-Hope and Suga were seen putting on Mediheal sheet masks, and even went on to explain how these can help with tightening pores, hydrating the skin, and are great for pampering after a day of wearing heavy make-up.

The latest BTS and Mediheal product is the Love Me mask set, a limited-edition collection of heart-shaped masks, each infused with ingredients that soothe, tone and hydrate the skin.

This isn’t the first beauty-related collaboration for BTS, as the group has previously released make-up and skincare collections with VT Cosmetics and Clean Perfume.

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BTS and Lemona

For fans who need extra motivation to take their vitamins, BTS and Lemona’s latest project might help. Known for their fun, bright and cheery personalities, Korea’s No 1 vitamin C brand Lemona has found its perfect match in the boys of BTS, and have listed them as official endorsers.

A household name in Korea, Lemona is vitamin C in powder form that can be eaten straight out of its packet. The packs are sold in heart-shaped tin cans, bearing the faces of BTS members. Inside are the powdered vitamin C packets, which also feature each of the members’ faces. Fans reportedly hesitate to throw out the empty packets, as they don’t want to see the idols’ faces in the trash.

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BTS’ One World, One Fila collaboration

Because of their unique and energetic personalities, the boys of BTS have officially become sportswear company Fila’s global ambassadors, and have recently released a collection of backpacks, jackets, track pants and trainers, under its One World, One Fila campaign.

Sceptics might question the band’s brand loyalty – before Fila, BTS was the ambassador of apparel brand Puma since 2015.

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